Executive Opportunities through Farber

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People are not commodities and relationships matter - Farber's Interim Management & Executive Search practice is dedicated to providing insights to candidates on career transition, hiring trends, interview preparation, employer expectations, and successful on-boarding into new roles.

Interim Management and Executive Roles

Below you will find our current job opportunities listed by position available across Canada. If you would like to refine your search use the "Job Search" box below to specify search criteria.

VP Marketing

Location: Toronto, ON, Canada
Date Posted: 04-02-2018
Are you a world class Marketing leader who is passionate about health and wellness and has a deep understanding of how to scale a marketing team in a branded business?   Are you looking for a role where you can be entrepreneurial and transform a business?  Do you enjoy a leadership role, developing and leading market positioning, branding and market intelligence?  If so please read on.
 
Our client is a start-up Cannabis organisation who will be selling their product both within Canada and to International markets, with its head office in Toronto.  With an aggressive expansion plan and the company currently in the pre-IPO phase, this newly created VP Marketing role is critical for the company’s success.  Reporting to the Chief Executive Officer, you will be a founding member of the executive team in Canada and be responsible for building the entire Canadian marketing organisation including a world class team along with providing advice and insight into the corporate strategy.  You will be responsible for the development and execution of a B2B/B2C marketing strategy that aligns with corporate goals and objectives.  This would include defining a marketing budget, establishing brand guidelines, multi-channel product marketing, new product launches, digital and traditional medias, market research activities, agency management, corporate communications and a performance measurement system to evaluate success.  Overseeing market intelligence along with marketing trends, sales technologies, consumer demographics and cannabis market knowledge to identify trends and new opportunities for diversity and market growth to develop a competitive benchmark, is key to success in this role.
 
In order to be considered for this role, you will possess the following:
 
  • Undergrad degree, diploma or certificate in Business, Communications, Marketing, Digital Marketing or a relevant area of study
  • Solid experience in a senior leadership marketing role which has involved both traditional and digital methods to drive growth
  • Experience in brand marketing within a highly regulated environment, such as alcohol, food or pharmaceutical industries.
  • Experience in both startup (high growth) and larger companies ideal.
  • Results orientated individual who can work in an unstructured, entrepreneurial environment and is nimble, adaptable, resourceful as well as a collaborative team player
 
This is a role with extensive responsibility and variety and offers a competitive package where you have the opportunity to make a difference. 
 
Please apply immediately and in confidence to be considered for this role.
 
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